Coffee has become a popular beverage in this generation were living in today.
For one cup of coffee at B&D, it’s about $6. So the question is, how much money do high schoolers spend on coffee a week?
B&D has never struggled with making a profit. B&D barista Elizabeth Young said that B&D collects a high amount a day spent on coffee.
“We make around $1000 a day on a good day,” said Young. “In a weeks average, we make about $6000-$7000.”
Whenever you go to buy a coffee for the first time at B&D they give you a free punch card. Every time you buy a coffee after that, they punch a new hole in the card that you give them. Once you have 10 punches you get a free coffee and enter your punch card into a drawing for a prize or free trip.
A filled punch card at B&D is a total of about $50 – $60 dollars spent on coffee. The business collects close to 120 punch cards just in one week.
“During my shift, I collect about five punch cards a day,” said Young. “Combined with others, we get a total of about 120 punch cards a week.”
With 120 punch cards rolling in, how much of those are from high schoolers? Junior Morgan Tiffany said she finds herself at B&D quite often throughout the span of a week, which stacks up a lot of punch cards.
“I probably go to B&D 5 times a week, multiple times a day,” said Tiffany. “It takes me about a week and a half to go through a punch card, so I spend about $40 a week I’d say.”
Lunch hour is a busy time for B&D because of its location being near the school. Barista, Elizabeth Young said she sees a lot of high schoolers throughout the span of lunch hour coming to get drinks.
“I’d say we see about 30 or 40 high schoolers a day,” said Young. “But during the lunch rush, we get about 15-20 kids just between the hour of 12-1pm.”
Why is B&D so much more popular than Starbucks though? Junior Molly O’Brien likes B&D because of the convenience of it compared to other coffee places in town.
“I like B&D because I don’t have to go out of my way to get it,” said O’Brien. “It’s on my way to school in the morning, and I can get anything I want without having to wait a long time and without having to get out of my car.”
Coffee has certainly made its way into this generation as a favored beverage by not only adults but by teens as well. And it’s here to stay for a while.